Work
Pet Friendly Bar / Earth First
Client: Zoobar
Service: Restaurants and Bars
Sector: Art,Culture and Lifestyle
Year: 2020
Overview
A lifestyle recommendation portal for discerning users
The purpose of a dedicated lifestyle portal was to provide a digital footprint to the Weekly Lifestyle Publication of a popular business daily that caters to different interest groups like art, culture, food and travel among others. The publication, being a weekly supplement of a business daily, has a sophisticated and discerning audience.Thus, building user trust through clean and elegant design was paramount, as the editorial teams' brief was to build a platform that "looks and feels like the right medium to get an erudite perspective on art and lifestyle".
Vital few, trivial many: Curated recommendations for the hero section
Top lifestyle recommendations, curated for each week, appear foremost. This eases user cognition and simplifies decision making. The publication being a weekly supplement of a business daily, it had a highly sophisticated and discerning audience.Thus, high-quality content curation is at the centre of the user experience. Recency is maintained in stories, and content is regularly updated to stay relevant; also, to rank higher in search results and suggestions.
Overview
A lifestyle recommendation portal for discerning users
The purpose of a dedicated lifestyle portal was to provide a digital footprint to the Weekly Lifestyle Publication of a popular business daily that caters to different interest groups like art, culture, food and travel among others. The publication, being a weekly supplement of a business daily, has a sophisticated and discerning audience.Thus, building user trust through clean and elegant design was paramount, as the editorial teams' brief was to build a platform that "looks and feels like the right medium to get an erudite perspective on art and lifestyle".
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