Work
Uniqlo Playbook
Client: Uniqlo
Service: Guide Design
Sector: Fashion
Year: 2019
Overview
A playbook designed for Uniqlo's Lifewear philosophy.
LifeWear is clothing designed to make everyone's life better. It is simple, high-quality, everyday clothing with a practical sense of beauty. The playbook seamlessly integrates Uniqlo's voice and design language, acting as a visual narrative that articulates the brand's core values and principles.
Crafting Tranquility: The Essence of Lifewear
Drawing inspiration from the serene simplicity found in traditional Japanese art and design, every element was thoughtfully curated to evoke a sense of harmony and tranquility. Clean lines, subdued color palettes, and uncluttered layouts were employed to mirror the understated elegance synonymous with Uniqlo's ethos.
Whitespace served as the canvas, laying the foundation for the creation of this book.
Through a balance of whitespace and carefully selected imagery, the design fosters an immersive experience, inviting the reader to engage with the essence of Lifewear on a deeper level. Just as Uniqlo's clothing transcends mere fashion to become a seamless part of everyday life, this playbook serves as a testament to the brand's dedication to enriching lives through thoughtful design.
Outcome
The book served as a powerful tool for Uniqlo to articulate its Lifewear philosophy.
It inspired creativity internally, fostered deeper connections with stakeholders, and resonated with consumers, reinforcing the brand's commitment to enriching lives through thoughtful design.
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