I’m an independent creative. My work has heart, respecting design as art while insisting it be beautiful, functional, and accessible. My aim is to be a planner with a strong aesthetic sense, always designing solutions before considering their form.

I offer a range of services including Creative Direction, Brand Identity Design, Design for Web, Art Direction, Brand Strategy + Campaigns, and more as needed.

I've held roles such as Creative Director, VP at Area 23 in New York, building a rich history of leadership and creativity. Before that, I led the Design By Disruption unit at TBWA India. In 2020, I was recognized as Campaign Brief Asia's 8th most awarded creative in India. I believe the best way to motivate teams to push boundaries is to lead by example.

My accolades include a United Nations Grand Prix for Good in Healthcare for "Blink To Speak," the world’s first eye language guide, among numerous other local and international awards. I’ve served as a jury member at prestigious events like Cannes Lions, Dubai Lynx, One Show, LIA, and more. I’ve also chaired as Jury President at the Loeries Awards in South Africa and the Kancil Awards in Malaysia.

I was honored to be included in Campaign Asia Pacific's Women to Watch in 2018. Before my time at TBWA, I was a Creative Director at Media Arts Lab for Apple.